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From The Desk Of Beatrix Lamarr
They call it “artificial intelligence,” but let’s not pretend it’s neutral.
Every advancement in AI opens a door and reveals a shadow.
For female entrepreneurs, AI is an undeniable power tool: automations that cut busywork, agents that scale your offers, platforms that let you build your business without gatekeepers. A woman with a laptop can build an empire.
But that same power, built on systems designed by men and trained on bias, scales harm too. Deepfakes are getting harder to detect. Online abuse is escalating. And AI agents now promise to “run your life,” while quietly collecting your deepest and most personal information.
I believe in this technology. I believe women must be at the forefront of it.
But I also believe in reading the fine print because the price of progress is often paid by the most vulnerable.
Enjoy today’s issue, but approach AI with your eyes wide open.
I'm a very simple, complicated person
—Hedy Lamarr
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AI For Her is a fledgling media brand. A labor of love on its way to sustainability. Every time you click a sponsored ad inside this newsletter, you’re helping us keep it free, grow our reach, and invest in what’s next (think: a podcast, exclusive trainings, and the first editorial platform of its kind centering women in AI).
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Yours in Beauty, Brains & Bots,
Beatrix 💋
I finally have a digital avatar! A little Old Hollywood, a little feminine futurist, and a lot of Hedy Lamarr. This is my first digital iteration. I’m excited to see how my look evolves over time.
HER POWER BRIEF
💄 UN Report: AI Drives New Wave Of Digital Abuse
When AI , Anonymity and Weak Accountability Meet, Online Harassment Surges
Image: UN News
The rise of AI has made online abuse faster, more targeted, and harder to trace, and women are the primary targets.
Deepfake porn now accounts for 95% of manipulated media — and 99% of those targeted are women.
Built by male-dominated teams, many of these tools aren’t even trained on male faces.
UN Women is calling for urgent action: more women in AI, stronger safeguards, and swift content removal.
But will anything change? According to one global survey, 38% of women have experienced online violence, and 85% have witnessed it.
Stay tuned and stay safe out there.
“What begins online doesn’t stay online. Digital abuse spills into real life, spreading fear, silencing voices, and - in the worst cases - leading to physical violence and femicide.”
—UN Women Executive Director Sima Bahous.
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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
💄 Gemini 3.0 Rewires Your Company Workspace
Is that good or bad? Deanna Leonard weighs in.
💄 The Prompting Company Snags $6.5M to Get You Into AI Results
GEO is the new SEO
Image: The Prompting Company
As users turn to ChatGPT over Google for product recomm
endations, a new startup is rewriting the rules. The Prompting Company just raised $6.5M to help brands show up in AI-generated responses — a strategy they call GEO (Generative Engine Optimization).
Forget keywords. The next wave of visibility is about optimizing for AI agents, not search engines.
💄 New Secret Podcast for the Female Founder Who’s Ready to Be Sought-After
3 quick episodes to flip the script from chasing clients to becoming the woman clients chase
AI For Her Founder: Emily Grace
🎙️ She’s In Demand is a private podcast for the female entrepreneur who’s done chasing visibility that creates attention…but not demand.
💋 Curate spotlight moments that do the selling for you
💋 Shift perception so the right people see you differently
💋 Turn one yes into a snowball of dream clients chasing you
TOOLS IN VOGUE
💄 ChatGPT Agent Mode: Set It & Forget It
Scheduled ChatGPT Agent Mode lets your AI run tasks automatically in the background
But use AI Agents with caution…
💄 Signal President Meredith Whittaker Warns of the Privacy Risks of Agentic AI
AI Agents are on the rise, but know the risks
Image: AI For Good
At the AI for Good Summit, Meredith Whittaker and Kenneth Cukier unpacked the growing risks of agentic AI — systems that promise to “manage your life” but require unprecedented access to calendars, messages, and financial data. As convenience blurs into surveillance, they called for urgent regulation, privacy-by-design, and real guardrails to prevent a catastrophic erosion of digital autonomy.
What do you most want to learn in AI?
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