Welcome to Spotlight Sunday — the part of the week where we highlight women doing the damn thing in AI.

This week, we’re putting the spotlight on a tiny device doing very big things:

MamaMate, the winner of AI for Good’s Women’s Innovation Factory, is a pocket-sized smart tool created by a new mom for other new moms — built to work offline and track baby care and postpartum mental health in underserved communities.

Meanwhile, over in Meta-land:

Zuck’s AI-powered Ray-Bans flopped so hard during their live demo you could almost hear the investor panic through the livestream. (Not to be outdone, another product demo crashed right after.)

📌 MamaMate: supporting real women with real needs.

🕶️ Meta: can’t figure out how to answer a call.

And speaking of “real women, real needs,” we’re getting close to liftoff over here.

The official launch of AI For Her is October 8, and we’ve got some big goals:

Current numbers?

✅ 62 subscribers

✅ 0 sponsors

💅 Still here, still building in public, even when the numbers aren’t what we know they can (and will be). As a founding subscriber, you get to be here from the messy beginnings.

Oh — and Wednesday? You’re gonna want to be here.

We’ve got a surprise coming, and let’s just say: the women I know came through big. If you’re already subscribed, you’re already entered to win something fabulous.

Stay tuned.

Yours in beauty, brains & bots

Beatrix 💋

💄 Real-world innovation, global recognition, and a female founder who saw a need — and built the tech to meet it

The AI for Good Innovation Factory is the UN’s global startup platform spotlighting AI solutions with real-world impact — and this year’s Women’s Innovation Factory winner is exactly that. Meet MamaMate, a pocket-sized smart device created by Yvonne Baldwin, co-founder and CEO of Ele-vate AI Africa.

Designed for first-time mothers in rural and underserved communities, MamaMate tracks baby care routines, supports emotional wellbeing, shares culturally relevant tips, and enables peer encouragement — all offline, no Wi-Fi required.

Baldwin’s experience as a new mom revealed the deep gaps in care and connection so many women face — and she built the solution she wished existed.

Global platforms like AI for Good show what’s possible when the world’s most pressing problems meet the world’s most overlooked innovators — women.

Mark Zuckerberg unveiled Meta’s new AI-powered Ray-Ban smart glasses — but the live demo flopped hard. The glasses stalled, glitched, and gave big “not ready yet” energy.