
AI FOR HER Issue #19
What a week.
I've been deep in market research mode, speaking to as many female-led businesses as I can. And one thing is incredibly clear: even with equal access to AI tools, women still take on a disproportionate amount of unpaid labor.
That tendency to work hard, hustle, and wear all the hats means you're working 10x harder than you need to.
What's also clear? I'm on a mission to change that.
I've been developing the Off Your Plate workshop behind the scenes to help you stop being the bottleneck in your own business. Women need an entry point to what actual leverage looks like with AI.
Not a glorified brainstorm partner, but an AI-powered system that takes more off your plate so you can focus on the things that excited you to start a business to begin with.
More on that below.
Because while I was buried in my work, the proverbial π© hit the fan in the rest of the world.
π© The US started a new war with Iran
π© Anthropic refused to drop safety guardrails to please the Pentagon and was labeled a "supply chain risk to national security"
π© OpenAI rushed in to secure their own contract with the Department of War
π© A "Cancel ChatGPT" movement sprung up and is gathering steam
π© 700+ employees across Google and OpenAI signed an open letter opposing AI use in autonomous weapons or mass surveillance without human oversight
So before I get back to Off Your Plate, let me break it down for you, and why it matters.
xx
Emily
Before you scroll on:
AI For Her is a fledgling media brand. Help us keep this newsletter growing when you click the sponsored ads. One click makes a huge difference π
How Jennifer Anistonβs LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Anistonβs DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives β reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVieβs playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anistonβs brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
β¬ (clicking the ad makes your skin glow π ) β¬
π Claude Overtakes ChatGPT in the App Store
Katy Perry Joins The βCancel ChatGPTβ Movement
After a major week of upheaval in the world of LLMs, Claude overtook ChatGPT for the first time ever in the App Store. Then immediately crashed after a surge of new users π€ͺ
Not the best first impression for a wave of people who'd just rage-quit ChatGPT.
Meanwhile, Katy Perry joined the Cancel ChatGPT movement and made it very public.

The Big Takeaway Here
Besides the erosion of safety guardrails that takes us one step closer to weapons deployed by AI with no human oversight π€ͺ π¨ π± is the importance of using AI as a system, not just a tool.
Keep your workflows, custom assistants, and projects organized so that if you need to migrate from one tool to another, it's seamless.
Keep your custom instructions, role cards, and knowledge base documents up to date and store them outside of the tool itself.
Have custom GPTs? Save a copy of their instructions somewhere else.
In the meantime, if you do plan to make the switch from ChatGPT to Claude, hereβs how to do it π
π¨ LAST DAY TO JOIN THE WAITLISTπ¨
Leverage AI to be your hardest working hire.
This workshop has limited spots that will open to the waitlist first.
β¬ Grab your spot to be first in line when doors open β¬
TOOLS IN VOGUE
AGENTS. AGENTS. AGENTS.
We are in a full transition from chat threads to agents. Here's where to pay attention.
π Notion just launched Custom Agents β autonomous AI teammates that run 24/7 inside your existing workspace. Free to try through May 3rd.
π Claude Code dropped a new feature: Remote Control. Start a session at your desk, finish it from your phone. Your files never leave your machine.
π Make launched its next generation of AI Agents β now built directly into the automation canvas so you can actually see what they're doing. The black box problem, solved.

β¬οΈ Spread The Movement β¬οΈ
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