From The Desk Of Beatrix Lamarr: Issue #12

Hello 2026!

We’re back in the saddle and ready to automate our way to a successful year. As usual the AI news is a mixed bag of possibility and a reminder that we live in a patriarchal society rife with sexism and misogyny.

On a brighter note, AI is giving women’s health companies a major boost. Now that we have access to the technology, we’re clearly using it to improve our quality of life.

Before you scroll on:

AI For Her is a fledgling media brand. A labor of love on its way to sustainability. Every time you click a sponsored ad inside this newsletter, you’re helping us keep it free, grow our reach, and invest in what’s next (think: a podcast, exclusive trainings, and the first editorial platform of its kind centering women in AI).

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Yours in Beauty, Brains & Bots,

Beatrix 💋

Look who got a glow-up! Inspired by Hedy Lamarr-meets feminine futurist, wrapped in an editor-in-chief power suit. This is my second digital iteration, this one created with Gemini 3. I’m excited to see how my look evolves over time.

Read my origin story.

HER POWER BRIEF

💄 Meet Sonja Rincón: The CEO Giving Menopause A Makeover

Menotracker is an AI-powered menopause companion that transforms symptoms into personalised insights and support.

The lawyer-turned-co-founder was inspired by her own journey through perimenopause. After countless doctors assured her she was “imagining” her symptoms of sleep disruption and brain fog, Rincón finally found relief after a proper diagnosis and Hormone Replacement Therapy.

Her frustration led her down a path to find a tech-based solution only to realize no one had bothered to create an app for women to track perimenopause.

(Of course they hadn’t. Silly woman, apps are for men!).

And thus: Menotracker was born.

It is an AI-powered app designed around three core pillars: intelligent tracking, personalised insights, and privacy protection. Rincón created the “product I wished had existed – one that translates symptoms into insights and equips women to advocate for themselves without requiring them to become medical experts.”

❝

The biggest challenge has been the intersection of being a female founder in a male-dominated tech industry while working on a topic that many people – including investors and advisors – don’t fully understand or take seriously. —Sonja Rincón, CEO and Co-Founder of Menotracker

🔗 Read the full interview here

💄 According to McKinsey, these 3 human skills are something AI can’t do (and young professionals should double down on them)

💄 AI will reshape jobs by 2030. Here are the four ways that most impact talent trends and job markets.

💄 Surprise, surprise! X users are asking Grok to digitally undress women and children 🤮

💄 Ilona Maher claps back at body shamers…

AI-native CRM

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💄 LAST CALL: Apply To The 2026 Women In Tech Cohort

The accelerator empowers women-led, impact-creating, tech-enabled startups to scale their solutions, create jobs, and drive economic mobility nationwide.

Through this program from Village Capital, in collaboration with Standard Chartered Foundation, early-stage founders receive practical resources, expert advice and mentorship to help them build and scale their businesses,

which supports sustainable growth and facilitates longer-term success.

Deadline to Apply: January 16.

🔗 Learn more here

TOOLS IN VOGUE

💄 Make.com announces top AI & automation trends for 2026

💄 The 25 AI-powered tools will cut 8-hour manual processes down to just minutes.

💄 Meet Bento’s Tanuki AI: The First AI Marketing Agent That Builds Email Automations From Simple Conversations

Women in AI: Building the Future at CES | Women in Automation posted on the topic | LinkedIn

Women in AI aren’t just participating — they’re building the future. This week at CES in Las Vegas, our Head of Marketing Lesya Pishchevskaya hit the show floor to meet brilliant women across the AI ecosystem — founders, developers, strategists — and captured powerful conversations about what it truly means to be a woman in tech today. One standout moment: interviewing the incredible women from Ewha Womans University 이화여자대학교, creators of EDM GADGET, as they shared their journey, their innovation, and the realities (and wins) of building in AI as women. This is exactly why Women in Automation exists — to amplify women’s voices, showcase their impact, and ensure they’re visible at the world’s biggest stages.

www.linkedin.com/posts/womeninautomation_womeninautomation-womeninai-ces2026-activity-7415192359346352129-GfyY?utm_source=share&utm_medium=member_desktop&rcm=ACoAAANJBX8BqnTelKyiLGUlMZ1LIk3UdiVmL9E

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💄 Finally: an app for women in menopause