In partnership with

From The Desk Of Beatrix Lamarr

The holiday season is in full swing and that means lots of shopping.

This year AI can do that for you.

Major retailers launch AI-powered shopping, ChatGPT announces shopping research.

Mr. and Mrs. Claus may get time off this year, but will they have a job to go back to, or get pushed out by AI?

You know what they say - AI won’t replace Santa. But a Santa who knows how to use it will.

As always, we’re here to decode it with lipstick, side-eye, and receipts.

❝

Imagination is more important than knowledge.

β€”Hedy Lamarr

A personal request before you scroll on:

AI For Her is a fledgling media brand. A labor of love on its way to sustainability. Every time you click a sponsored ad inside this newsletter, you’re helping us keep it free, grow our reach, and invest in what’s next (think: a podcast, exclusive trainings, and the first editorial platform of its kind centering women in AI).

One click. No purchase. Just support.

Here’s looking at you, kid.

Yours in Beauty, Brains & Bots,

Beatrix πŸ’‹

I finally have a digital avatar! A little Old Hollywood, a little feminine futurist, and a lot of Hedy Lamarr. This is my first digital iteration. I’m excited to see how my look evolves over time.

HER POWER BRIEF

πŸ’„ Amazon, Google & Walmart Launch AI-Powered Shopping

Move Over Santa

Image: AP News

AI isn’t just helping you find the perfect gift. It’s probably buying it for you too.

From Amazon’s Rufus to Google’s AI Mode, smart assistants now recommend products, track prices, compare specs, and even place orders on your behalf.

ChatGPT can build a personalized gift guide based on your past chats. Walmart’s AI helps you shop β€œby occasion.” Google’s AI will literally call a store to check what’s in stock.

Who’s going to tell the elves?

❝

β€œThis is an expansionary moment, I think, for all of technology and for commerce,”

β€”Lilian Rincon, vice president of product, consumer shopping at Google

❀️‍πŸ”₯ Love AI For Her? ❀️‍πŸ”₯

Click the Ad Below

Your click keeps us us growing β€” it’s free, fast, and makes a real difference.

⬇ No signup, no catch. One click = big impact ⬇

You can (easily) launch a newsletter too

This newsletter you couldn’t wait to open? It runs on beehiiv β€” the absolute best platform for email newsletters.

Our editor makes your content look like Picasso in the inbox. Your website? Beautiful and ready to capture subscribers on day one.

And when it’s time to monetize, you don’t need to duct-tape a dozen tools together. Paid subscriptions, referrals, and a (super easy-to-use) global ad network β€” it’s all built in.

beehiiv isn’t just the best choice. It’s the only choice that makes sense.

πŸ’„ The AI Clarity Codes Summit

3 Day Virtual Summit December 4-6

If your content, message, or strategy has felt scattered this year… this might be the most important 3 days you spend in 2025.

🎯 Across 3 live, high-energy days, you’ll learn how to:

✨ Define your core message, niche & audience
✨ Build a content system you can actually stick to
✨ Design a simple client flow for 2026
✨ Use AI with confidence instead of confusion
✨ Create structure, direction & momentum

This is not another β€œAI hacks” event. This is an interactive actionable summit where you walk away with strategic clarity, grounded systems, and a visibility and revenue plan for a powerful 2026.

πŸ’„ Saima Qasim: How To Become An AI Ethicist

And Why The Future Belongs To Women In AI

TOOLS IN VOGUE

πŸ’„ ChatGPT Is Coming For the Product Page

Introducing: Shopping Research

Image: Forbes

OpenAI’s new Shopping Research turns ChatGPT into a full‑blown personal shopper, no tabs, no SEO rabbit holes, no endless Amazon scroll.

πŸ’‹ Pulls specs, reviews, and product data into clean buyer’s guides

πŸ’‹ Offers side‑by‑side comparisons without the ad clutter

πŸ’‹ Learns your taste through past chats (memory on = dangerous)

πŸ’‹ Skips Amazon entirely if the site blocks OpenAI crawlers

πŸ’‹ Pushes shoppers straight toward checkout β€” Instant Buy coming

If you’re in e-commerce, keep an eye on this. It’s about to disrupt the whole industry.

πŸ’„ Perplexity Introduces AI Assistants With Memory

Perplexity Remembers…

Image: Perplexity

The Comet Assistant just got memory, which means your AI can now recall your preferences, past questions, and even that running injury you mentioned two weeks ago, making it feel a little less like a tool and a little more like… a very organized best friend.

πŸ’‹ Remembers what matters: your goals, your shopping habits, even your tricky coworker dilemma

πŸ’‹ Context sticks with you β€” even when you switch AI models or bounce between tasks

πŸ’‹ Offers control: memory can be turned off, incognito mode keeps things private, and your data isn’t sold for scraps

πŸ’‹ Gives faster, sharper answers because it’s not starting from zero every time

πŸ’‹ No more explaining yourself from scratch

But what does all this data collection mean for privacy? Where will it lead?

⬇️ Spread The Movement ⬇️

Know another incredible woman in AI who would love this newsletter? Use the button below to share it with her, your email list or community.

Keep Reading