
From The Desk Of Beatrix Lamarr
The holiday season is in full swing and that means lots of shopping.
This year AI can do that for you.
Major retailers launch AI-powered shopping, ChatGPT announces shopping research.
Mr. and Mrs. Claus may get time off this year, but will they have a job to go back to, or get pushed out by AI?
You know what they say - AI wonβt replace Santa. But a Santa who knows how to use it will.
As always, weβre here to decode it with lipstick, side-eye, and receipts.
Imagination is more important than knowledge.
βHedy Lamarr
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AI For Her is a fledgling media brand. A labor of love on its way to sustainability. Every time you click a sponsored ad inside this newsletter, youβre helping us keep it free, grow our reach, and invest in whatβs next (think: a podcast, exclusive trainings, and the first editorial platform of its kind centering women in AI).
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Hereβs looking at you, kid.

Yours in Beauty, Brains & Bots,
Beatrix π
I finally have a digital avatar! A little Old Hollywood, a little feminine futurist, and a lot of Hedy Lamarr. This is my first digital iteration. Iβm excited to see how my look evolves over time.
HER POWER BRIEF
π Amazon, Google & Walmart Launch AI-Powered Shopping
Move Over Santa
AI isnβt just helping you find the perfect gift. Itβs probably buying it for you too.
From Amazonβs Rufus to Googleβs AI Mode, smart assistants now recommend products, track prices, compare specs, and even place orders on your behalf.
ChatGPT can build a personalized gift guide based on your past chats. Walmartβs AI helps you shop βby occasion.β Googleβs AI will literally call a store to check whatβs in stock.
Whoβs going to tell the elves?
π Read the full story
βThis is an expansionary moment, I think, for all of technology and for commerce,β
βLilian Rincon, vice president of product, consumer shopping at Google
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π The AI Clarity Codes Summit
3 Day Virtual Summit December 4-6
If your content, message, or strategy has felt scattered this year⦠this might be the most important 3 days you spend in 2025.
π― Across 3 live, high-energy days, youβll learn how to:
β¨ Define your core message, niche & audience
β¨ Build a content system you can actually stick to
β¨ Design a simple client flow for 2026
β¨ Use AI with confidence instead of confusion
β¨ Create structure, direction & momentum
This is not another βAI hacksβ event. This is an interactive actionable summit where you walk away with strategic clarity, grounded systems, and a visibility and revenue plan for a powerful 2026.
π Learn more here
π Saima Qasim: How To Become An AI Ethicist
And Why The Future Belongs To Women In AI
π Read more here
TOOLS IN VOGUE
π ChatGPT Is Coming For the Product Page
Introducing: Shopping Research
OpenAIβs new Shopping Research turns ChatGPT into a fullβblown personal shopper, no tabs, no SEO rabbit holes, no endless Amazon scroll.
π Pulls specs, reviews, and product data into clean buyerβs guides
π Offers sideβbyβside comparisons without the ad clutter
π Learns your taste through past chats (memory on = dangerous)
π Skips Amazon entirely if the site blocks OpenAI crawlers
π Pushes shoppers straight toward checkout β Instant Buy coming
If youβre in e-commerce, keep an eye on this. Itβs about to disrupt the whole industry.
π Read more here
π Perplexity Introduces AI Assistants With Memory
Perplexity Remembersβ¦
The Comet Assistant just got memory, which means your AI can now recall your preferences, past questions, and even that running injury you mentioned two weeks ago, making it feel a little less like a tool and a little more like⦠a very organized best friend.
π Remembers what matters: your goals, your shopping habits, even your tricky coworker dilemma
π Context sticks with you β even when you switch AI models or bounce between tasks
π Offers control: memory can be turned off, incognito mode keeps things private, and your data isnβt sold for scraps
π Gives faster, sharper answers because itβs not starting from zero every time
π No more explaining yourself from scratch
But what does all this data collection mean for privacy? Where will it lead?
π Read more here.
β¬οΈ Spread The Movement β¬οΈ
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