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From The Desk Of Beatrix Lamarr

The holiday season is in full swing and that means lots of shopping.

This year AI can do that for you.

Major retailers launch AI-powered shopping, ChatGPT announces shopping research.

Mr. and Mrs. Claus may get time off this year, but will they have a job to go back to, or get pushed out by AI?

You know what they say - AI wonโ€™t replace Santa. But a Santa who knows how to use it will.

As always, weโ€™re here to decode it with lipstick, side-eye, and receipts.

โ

Imagination is more important than knowledge.

โ€”Hedy Lamarr

A personal request before you scroll on:

AI For Her is a fledgling media brand. A labor of love on its way to sustainability. Every time you click a sponsored ad inside this newsletter, youโ€™re helping us keep it free, grow our reach, and invest in whatโ€™s next (think: a podcast, exclusive trainings, and the first editorial platform of its kind centering women in AI).

One click. No purchase. Just support.

Hereโ€™s looking at you, kid.

Yours in Beauty, Brains & Bots,

Beatrix ๐Ÿ’‹

I finally have a digital avatar! A little Old Hollywood, a little feminine futurist, and a lot of Hedy Lamarr. This is my first digital iteration. Iโ€™m excited to see how my look evolves over time.

HER POWER BRIEF

๐Ÿ’„ Amazon, Google & Walmart Launch AI-Powered Shopping

Move Over Santa

Image: AP News

AI isnโ€™t just helping you find the perfect gift. Itโ€™s probably buying it for you too.

From Amazonโ€™s Rufus to Googleโ€™s AI Mode, smart assistants now recommend products, track prices, compare specs, and even place orders on your behalf.

ChatGPT can build a personalized gift guide based on your past chats. Walmartโ€™s AI helps you shop โ€œby occasion.โ€ Googleโ€™s AI will literally call a store to check whatโ€™s in stock.

Whoโ€™s going to tell the elves?

โ

โ€œThis is an expansionary moment, I think, for all of technology and for commerce,โ€

โ€”Lilian Rincon, vice president of product, consumer shopping at Google

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๐Ÿ’„ The AI Clarity Codes Summit

3 Day Virtual Summit December 4-6

If your content, message, or strategy has felt scattered this yearโ€ฆ this might be the most important 3 days you spend in 2025.

๐ŸŽฏ Across 3 live, high-energy days, youโ€™ll learn how to:

โœจ Define your core message, niche & audience
โœจ Build a content system you can actually stick to
โœจ Design a simple client flow for 2026
โœจ Use AI with confidence instead of confusion
โœจ Create structure, direction & momentum

This is not another โ€œAI hacksโ€ event. This is an interactive actionable summit where you walk away with strategic clarity, grounded systems, and a visibility and revenue plan for a powerful 2026.

๐Ÿ’„ Saima Qasim: How To Become An AI Ethicist

And Why The Future Belongs To Women In AI

TOOLS IN VOGUE

๐Ÿ’„ ChatGPT Is Coming For the Product Page

Introducing: Shopping Research

Image: Forbes

OpenAIโ€™s new Shopping Research turns ChatGPT into a fullโ€‘blown personal shopper, no tabs, no SEO rabbit holes, no endless Amazon scroll.

๐Ÿ’‹ Pulls specs, reviews, and product data into clean buyerโ€™s guides

๐Ÿ’‹ Offers sideโ€‘byโ€‘side comparisons without the ad clutter

๐Ÿ’‹ Learns your taste through past chats (memory on = dangerous)

๐Ÿ’‹ Skips Amazon entirely if the site blocks OpenAI crawlers

๐Ÿ’‹ Pushes shoppers straight toward checkout โ€” Instant Buy coming

If youโ€™re in e-commerce, keep an eye on this. Itโ€™s about to disrupt the whole industry.

๐Ÿ”— Read more here

๐Ÿ’„ Perplexity Introduces AI Assistants With Memory

Perplexity Remembersโ€ฆ

Image: Perplexity

The Comet Assistant just got memory, which means your AI can now recall your preferences, past questions, and even that running injury you mentioned two weeks ago, making it feel a little less like a tool and a little more likeโ€ฆ a very organized best friend.

๐Ÿ’‹ Remembers what matters: your goals, your shopping habits, even your tricky coworker dilemma

๐Ÿ’‹ Context sticks with you โ€” even when you switch AI models or bounce between tasks

๐Ÿ’‹ Offers control: memory can be turned off, incognito mode keeps things private, and your data isnโ€™t sold for scraps

๐Ÿ’‹ Gives faster, sharper answers because itโ€™s not starting from zero every time

๐Ÿ’‹ No more explaining yourself from scratch

But what does all this data collection mean for privacy? Where will it lead?

๐Ÿ”— Read more here.

โฌ‡๏ธ Spread The Movement โฌ‡๏ธ

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